“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“You can’t build a relationship with everybody in the room when you don’t care about anybody in the room.”

John C. Maxwell

“Las personas no quieren ser manejadas. Quieren ser dirigidas. ¿Alguien ha oído de un administrador mundial? De un líder mundial, sí. De un líder educativo, sí. De un líder político, religioso, explorador, comunitario, laboral, empresarial. Sí, ellos dirigen, no administran. La zanahoria siempre logra más que el látigo. Pregúntele a su caballo. Usted puede dirigir su caballo hacia donde hay agua, pero no puede obligarlo a beberla. Si usted quiere manejar a alguien, manéjese a usted mismo. Haga eso bien y estará listo para dejar de manejar y comenzar a dirigir.”

John C. Maxwell

“Keep your thinking right and your business will be right. Zig Ziglar”

John C. Maxwell

“La experiencia no garantiza la credibilidad, pero motiva a las personas a dar la oportunidad de probar que se es capaz.” 

John C. Maxwell

“President Abraham Lincoln once remarked, “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” Few people have more power than an American president. Being the so-called leader”

John C. Maxwell

“If you want your life to be a magnificent story, then realize that you are its author. Every day you have the chance to write a new page in that story. I want to encourage you to fill those pages with responsibility to others and yourself. If you do, in the end you will not be disappointed.”

John C. Maxwell

“If you want to be the best leader you can possibly be, no matter how much or how little natural leadership talent you possess, you need to become a serving leader.”

John C. Maxwell

“It doesn’t matter how much milk you spill as long as you don’t lose your cow!”

John C. Maxwell

“It takes humility to seek feedback. It takes wisdom to understand it, analyze it and appropriately act on it.”

John C. Maxwell

“There is no use whatever trying to help people who do not help themselves. You cannot push anyone up a ladder unless he is willing to climb himself.” —Andrew Carnegie”

John C. Maxwell

“You'll never change your life until you change something you do daily. The secret of your success is found in your daily routine.”

John C. Maxwell

“There are two types of people in the business community: those who produce results and those who give you reasons why they didn’t.”

John C. Maxwell

“we often place too much emphasis on making decisions and too little on managing the decisions we've already made.”

John C. Maxwell

“Do you know the difference between leaders, followers, and losers? Leaders stretch with challenges. Followers struggle with challenges. Losers shrink from challenges.”

John C. Maxwell


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